[MV Review] F(x) - Electric Shock

I've just sold my soul to the Allkpop headline machine, but F(x) makes an "electrifying" return to the KPop scene with Electric Shock.

Electric Shock's MV is a straight up SM style Dance-in-a-Box-with-Closeups(TM). There is literally nothing else going on in this MV except dancing. Well, there is a bit of walking around a random set, but I count that under closeups. Some noteworthy dance excerpts: 

CHUGGA CHUGGA CHOO CHOO

This bunnyhop wiggle shit is the main point dance. IDEK.

Sorry, the clip of this dance bit was only clear during Luna's center times.

But yeah, nothing really fapworthy. OH WAIT I LIED.

SUUUUUUUUUUUUUUUUL

Other than Sulli's poppin, there's not much else to write about. I mean the dance started off nice and intense, but personally I felt it fizzled out right as it hit the first chorus. It seemed pretty complex and hard-hitting at first, but the chorus and after really sucks. As such, this MV is pretty snooze-worthy. It probably speaks volumes about how many fucks SM really gives about F(x). No official fanclub, hardly any effort spent on coherent concepts? Fuck SUJU, F(x) are the real idols getting the shaft right now.

Yep. Getting the shaft right up the ass just like that, Luna.

The song itself isn't too bad, but it's nothing particularly standout either. Electric Shock's chorus will stick in your head for days, but you won't really remember much else about it. There IS a highly awkward break in the middle of the song for Victoria to singtalk, and the Engrish can get quite glaring when not-Krystal/Amber attempts it. My biggest gripe with this song is how... uniform it sounds. It's a very by-the-book release that's typical of the SM formula, most obvious in its structure. Even when the song comes to a close, I half-expect another verse to come in. Shit, you could put the song on loop and not even notice what part you're at.

It's a shame too, because I feel like SM is finally starting to get an inkling idea of what they want to do with F(x) too. This song and even the rest of the album finally have some real line distribution, even giving Ambro some singing lines here and there. Lines which she actually pulls off quite competently. Non-F(x) fans will be surprised to hear her carry a tune, but anyone with a passing familiarity with them will know that Victoria (God bless her flexible Chinese ass) is the real deadweight of F(x). 

Literally laying on the floor waiting to be carried by the rest.

Like I was saying, although F(x) are starting to hit their niche with the electropop sounds, they still don't have a unique distinctively F(x) sound yet. They lack a sense of band identity, and as of right now, they're just the hotter SM-branded 2NE1. And all you YG-haters/SM-elitists shut the fuck up and listen. Both have the autotuned electropop, have "swagged" out dyke rappers (Amber and CL), and both sift through the same shitty 80s thrift shop bargain bins. The only thing different is that F(x) look a lot hotter, and that 2NE1 actually have a cohesive group identity and sound. Until they can cash in their rainchecks for fucks given by SM, F(x) won't be able to get much better than this.

Yeah, I said it. Stick it up your ass and electric shock it~

TL;DR:
Boring box video for a song that starts to head in a new direction for F(x) but ultimately fizzles out.


I give this a 3 out of 5.

You tell em, Ambro.