[MV Review] SISTAR - Loving U

Following the dark and sophisticated theme of "Alone," SISTAR changes the gear to a vibrant and upbeat one in the MV of their latest single, "Loving U."




The song has "summer" written all over it, so it was only fitting that SISTAR's MV was shot in the vacay hotspot of Hawaii. Some of the scenery in the MV is gawjuss (duh, it's Hawaii), but the MV didn't seem to capture the true essence of Hawaii. In other words, it looked like any other beach.


On the same note, no native Hawaiians in grass skirts, strumming ukeleles and sipping on coconuts, were to be seen. Instead, they were replaced with a throng of white people, walking around with surfboards and soaking up the sun, which, to me, sounds more like an LA scene. This is not meant to be a stereotypical judgment, but a friendly question to the MV producers: WTF were you thinking?! Why in the world would you spend all that money to send SISTAR all the way to Hawaii, only to fail to incorporate any aspects of Hawaiian culture into the MV? SISTAR had no need to film the MV specifically in Hawaii when they could have just as easily done it elsewhere.

Instead, the staggering cost of the MV production, which was approximately $170,000, went towards airplanes for display and second-rate models with a mouth full of train tracks. Does not compute.

"I can do backflips. Wanna "hook up" sometime?"

Clearly, these were the workings of the same idiots who produced SISTAR's Alone MV, which was filmed in Sin City and they still had nothing to show for it (except Bora's creepy clown tattoo). 

Aside from the poor MV production, the choreography is completely incoherent with the lyrics and melody of the song. How does singing about falling hopelessly in love translate into grabbing your crotch, gyrating your hips, and bending over to expose your cleavage? Again, does not compute. 

"What we do when we're "Alone""

Despite the flaws of the MV, the song itself is a perfect match for the summer and as infectious as a toilet seat at a gay bar. Besides, it really allows Soyu's boobs voice to shine.

"Even with my underaged drinking, smoking, and bullying scandal, I'm still irrelevant."

"... reclaim my diva status from Ailee."

TL;DR Even with the upbeat and lively sound of "Loving U," STRIPPAH Hyorin & Friends SISTAR still maintains their sex appeal while wearing sailor outfits and dancing on top of cars. Though their recycled choreography may be unoriginal, this kind of music from them is a breath of fresh air. So to the music-lovers, play on. And to the legion of horny fanboys, fap on!