[MV Review] SNSD - Time Machine

SNSD  releases a new song for their Japanese wotas and it's entirely original (in that it hasn't been released in Korea first, or been based off the rights to an existing song)!

Time Machine's PV is a normal ballad-style PV, meaning plenty of slo-mo closeups of the best angsty faces SNSD can muster. Don't let the SONE propaganda machine fool you, there's no storyline here. Or rather, if there is, it's not as deep and involved as they would have you think.

Poor Sooyoung.

From what I gather, the basic premise of the song is breakups. Every SNSD member is going through the aftermath of a bad breakup and are thus emo and torn up about it. Except maybe Yoona, who seems to either been left at the altar or is doing the leaving at the altar. Everyone wants a time machine to go back and correct the mistake or whatever that led to the breakup, hence the song title. 

SONEs everywhere would have you think that SNSD finally leaves their boxed sets and finally have a proper MV/PV. These are blatant lies. With the possible exception of 4 people (Yoona, Taeyeon, Tiffany and Sunny), SNSD merely changed up the normal 9-dancing-girls-in-a-box in order to give each member their own box. Even then, I highly doubt Taeyeon and Sunny's scenes were filmed in outside of a set. Jessica's in a car, Sooyoung's in a study or living room, Seohyun's in a bedroom, Yuri's in a bedroom, and Hyoyeon's at a train station. 

The content of the PV itself is completely hilarious. From the half-hearted attempts at angst to some members' outfits, the lulz are there if you look. Some of the stuff I personally found funny:

I dunno about you, but poor Taeyeon's eyebrows rival Nichkhun's for hilarity.

In Soshiet Russia, rain falls UP.

EYEDROPS FOR EVERYONE

Silly Yoona, why would you run down a snowy street
clad in nothing but a wedding(?) dress?

The majority of the girls look good, and even Hyoyeon doesn't look like the ugly stepsistar this time around. Not feeling Taeyeon or Tiffany's blondish hair, butYuri looks particularly fabulous though.

Yuri in mah bed, yes please.

The song itself though, meh. With the exception of a few exceptional groups/songs, ballads aren't my thing, so I'm not the most qualified to judge whether or not it's a good effort by SNSD. It's pretty snoozetastic to me. Their Japanese doesn't seem to be horribly gargled this time around, but there are still hiccups here and there where it just sounds like gibberish.

For a song called TIME MACHINE, this also happens to be the only time clocks
or time is used as an actual motif in the PV.

TL;DR:

Your mileage may vary PV for a boring ballad.

I give it a 2.5/5