In k-pop the music video is often as important as the song. I'd even
go out on a not-very-dangerous limb and say it's a lot more important
than the song in most cases, and for a bunch of different reasons,
ranging from building a brand, to building interest in the performers,
to product placement, to connecting to global audiences and more. K-pop
is at least as much of a visual phenomenon as it is an auditory one,
this much is obvious. What's a little less obvious to a lot of people
is how much money and effort is involved, so that's what this post is
going to discuss... hopefully in a way that doesn't bore you to shit.
What makes a music video "cheap" or "expensive"? How do I tell which is which? Attentive readers will note that one of my
recent Nugu Alert posts
touched on the topic of video expenses. However I didn't go into a lot
of detail in that post, and I've been getting requests to write
something more in-depth about music video costs ever since, so here we
go.
