Sonamoo return after a year with lukewarm results.
Disclaimer: It's past midnight where I live currently and I just got back from a 10+hour drive and I have to work in the morning. I really wanted to finish this article so I'm doing a relatively quick-ish review. So apologies beforehand if this comes out shittier than usual.
I was happy when Sonamoo debuted with "Deja Vu" because I liked their song and concept. "Cushion" was also a pretty awesome song however TS has decided to shit all over those two by following up a year later with one of the weakest songs they could have gone with.
First off: the concept is not the reason I find this insufferable. Sure I dig Sonamoo's more tomboyish image however let's be honest, people are hypocrites and although they love to pretend that they support "badass" girl groups they don't. I'm one of the people that actually stanned and bought Sonamoo's debut stuff however numbers speak louder than words in the world of K-pop and I was in the minority.
I like cute concepts and I like cutesy girl groups (Lovelyz, G-Friend, A Pink, ect...) so the fact that they pulled a 180 with the concept isn't that surprising since cute is in right now. Also it's TS who are known for pulling 180s with their groups concepts before they even get established which is one of the reasons why BAP and SECRET don't have nearly as much popularity as they should (BAP is mid-tier and most people only really know SECRET for Hyosung and occasionally Sunghwa.)
The problem with "I Like U Too Much" is that it kind of sucks. It sounds like a watered down A Pink song. It has the potential to be good however it lack severe flavor. It's almost like they tried to pull a "NoNoNo" but forgot that what made "NoNoNo" a success was the fact that it was a good song. This is...upbeat and that's pretty much all there is to it.
In retrospect, "I Like U Too Much" can basically be compared to a box of Kix cereal:
No flavor indeed.
If you find Sonamoo attractive then you'll like the video. It's basically AOA meets A Pink. It's not nearly as awesome as that would sound but it's enough to bring in a few more fanboys and fangirls. It leaves no room for imagination as most of the vid is in first person perspective. It follows pretty much the similar cosplay formula that you see in most girl group videos these days.
If you're into vocals, then you might like this song since some of the members singing is showcased quite a bit.
Final verdict: TS could have done better. Way better. But hey, so far it's been their best received song domestically, so I guess that counts for something you want Sonamoo to be around longer. I still think they should have made "Closer" longer and made it the comeback song by 100%. "I Like U Too Much" would have been regular album filler for most groups.
Seriously, what in the fuck were TS thinking when they didn't make this the comeback song?