2-step like the music genre? No! I'm not that clever! But Hyuna is very clever... or not! Details after the jump.
So what's the plan?
Well you see this song is based of a children's rhyme in Korea. Any Korean who hears the song will instantly have memories of childhood coming back to them, and anyone who is still a child will probably turn their attention to it because it is contextually familiar, accepted, and sociable to them. But then what happens? A lascivious slutfest with Hyuna has the star! So it is really a simple two steps:
1) Get the attention of every child and/or adult's inner child with something usually fully innocent and based on word and form association to understand and accept the world around them.
2) SEX IT UP!
Basically she's making people vulnerable and then turning their hearts to a love of sluttiness, or at very least a normalizing of it. To this I have only one thing to say to miss Kim Hyuna: GREAT WORK! Sluts are the best! It's so genius I wonder why nobody had though of it sooonnnnnnnnneeeeerrrrwaitaminute!!
Ah yes, the lovely and incredibly sexy Fiestar already used this strategy not too long ago. Unfortunately they didn't make a song that sounded nearly as good as Hyuna's so it didn't really catch on, so their follow-upgrade themed around threesomes and fucking all night long got blocked rather than accepted. A noble attempt, and they should be noted as the trailblazers over Hyuna, however Hyuna may be the one who figured out how to do the right idea the right way.
I don't know about you guys, but I am very excited about these developments in kpop and can't wait to see what EXID does, as we see they obviously have some sort of creative connection as evidenced by LE working with Hyuna on Blacklist.
P.S. As a personal request, does anyone know who this backup dancer is?
I miiiight have... fallen in love... a little bit... completely. Anyway she is pretty great in the MV and live performances and she'll probably get more gigs after this one with Hyuna so I'd like to officially be a fan. Sometimes dancers make twitters and whatnot so go forth my
pretties fap detectives, and bring back some good info or at least a name.