Showing posts with label concepts. Show all posts
Showing posts with label concepts. Show all posts

Monday, July 11, 2016

Concepts That Don't Suck (Anything But YOUR BLOOD)

A lot of kpop girl group music videos are basically identical. You could swap out the four to nine hot girls for a different four to nine hot girls and end up with at least 90% of modern MV releases.

For example, both Brave Girls and whatever the Produce 101 clusterfuck is called (IOI?) just realized videos with essentially the same concept, which in turn is a thinly veiled rehash of the TWICE Cheer Up tactic, which in turn is a rip-off of this: differentiate your eight thousand members by having them each hang out in a different clichéd setting. That way you can watch the video and be like "damn, the tennis player/nurse/Audrey Hepburn knockoff is sexy," instead of saying "damn, the third girl with long dark hair -- no, not that one, the one wearing pink -- no, the OTHER one wearing pink -- is sexy.")

So what is an embittered management company to do? What concepts can they use without incurring the wrath of random internet bloggers?